Affiliate Structure

Key Benefits is a website that appears to complement singles pursuing a sugar relationship. There clearly was a little wiggle place within that primary group, not a lot. The vast majority of key Benefits’ connections make an effort to complement individuals with “experience” to people that “attractive.” With almost 1 million users in the US by yourself, the site has grown quickly since 2015.

Divided furthermore, the people of key Advantages rounds out to about 70per cent determining as female in addition to remaining 30per cent pinpointing as male. Of that split, many women on the site are sugar babies, roughly 18-24 seeking a sugar daddy union. However, the males on the webpage average inside the 45-55+ range. Discover some nuance on these figures, as quite a few men seek dating sugar momma and the other way around, and many connections exemplify LGBTQ+ friendly matchmaking.

One thing that should be noted here is that although safety measures on the internet site tend to be serious, lots of male profiles pretend to get Sugar Daddies or look a great deal wealthier than they have been. This matter has-been addressed by the site with restrictions, but some nonetheless slip through.